If you'd like to get in touch please use the

form on the right to send Me a message.

 

If you prefer you can contact me at

info@annapopovich.com

 

 

 

Studio 45, 80-84 Wallis Road
London
E9 5LW

Clothes for women designed and made in London. Order directly from our studio to invest in original design and luxury detail without the high-fashion mark-up.

Design Inspirations: Spring/Summer 14

Blog

Design Inspirations: Spring/Summer 14

Anna Popovich

The starting point for this season’s collection was the film Cleopatra starring Elizabeth Taylor and Richard Burton.

Anna Popovich Inspirations

I was drawn to the performance of gender and desire and the over exaggerated display of sexuality within the film. The films themes of love and war become inextricably entwined and dressing for the occasion is as crucial off the battlefield as on it.

Anna Popovich Inspirations

Deciding to take the driving theme of love (both on and off screen for taylor and burton) very literally I decided to dissect a heart. I had no idea what to expect but I was amazed by the variety of textures, colours and forms I found.

Anna Popovich InspirationsAnna Popovich

 

 

 

 

 

 

 

 

 

 

I discovered I could see not only the thin transparent veins on the outside of the heart but also air and liquid moving around inside them. This prompted me to experiment with transparent chanels of organza with gold chain threaded through.

Anna Popovich

The print design (a first for this season) is at first glance a leopard print as worn by Burton in Cleopatra but is actually made up of a repeated motif which came from a shape created by stretching a porous section of the heart.

Anna Popovich

Motherhood for Cleopatra is an expression of womanliness and power and I wanted to hint at this in the silhouettes and cut of the collection. Some of the pieces combine curvaceous silhouettes with a rigidity of form. Curved waist seams on some of the pieces are a further nod to this theme.

Anna Popovich